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Event Details
Speaker: Peter Evans, Advisor, MaRS Advisory Services
The Blue Ocean Strategy (BOS) methodology continues to gain notoriety among CEO's and marketers as many of the world’s top companies are using this system to abandon the conventional “race to the bottom” tactics found in many competitive markets. Instead they are creating “blue oceans” of uncontested market space by employing new value innovation principles. Learn how to evaluate your current market positioning, re-frame your product offerings, and develop better strategies for those offerings to maximize your market success.
Generously supported by:
ABOUT THE SPEAKER
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Peter Evans, an experienced consultant and keynote speaker on strategic planning for technology-based markets will lead this session. He has employed these proven strategic planning principles in his work with clients such as DoubleClick (Acquired by Google), Telus, Lillydale Foods and CNW Group along with hundreds of early-stage technology start-ups.
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When & Where
MaRS Discovery District (CR2)
101 College Street
CR2
Toronto,
Ontario M5G 1L7
Canada
Tuesday, September 29, 2009 from 12:00 PM to 1:30 PM (ET)
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