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Tuesday, September 29, 2009 from 12:00 PM - 1:30 PM (ET)
Speaker: Peter Evans, Advisor, MaRS Advisory Services
The Blue Ocean Strategy (BOS) methodology continues to gain notoriety among CEO's and marketers as many of the world’s top companies are using this system to abandon the conventional “race to the bottom” tactics found in many competitive markets. Instead they are creating “blue oceans” of uncontested market space by employing new value innovation principles. Learn how to evaluate your current market positioning, re-frame your product offerings, and develop better strategies for those offerings to maximize your market success.
Generously supported by:
ABOUT THE SPEAKER
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Peter Evans, an experienced consultant and keynote speaker on strategic planning for technology-based markets will lead this session. He has employed these proven strategic planning principles in his work with clients such as DoubleClick (Acquired by Google), Telus, Lillydale Foods and CNW Group along with hundreds of early-stage technology start-ups. |
MaRS (www.marsdd.com) is a non-profit organization focused on maximizing the economic and social impact of Canadian innovation. MaRS was founded in 2000 by leaders from the private and public sectors in order to improve commercial outcomes from Canada’s strong foundation of science and technology innovation. MaRS connects and fosters collaboration between the communities of science, business and capital through co-location in the MaRS Centre and more broadly through catalytic programs, structured networks and the MaRS web portal. The MaRS Centre opened in 2005.
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